Prospect Locally vs Apify

A platform and a finished product

Apify is a platform where developers publish small programs called Actors, and anyone can run them. Its Google Maps Scraper is one Actor among thousands, written for places, reviews, and contact details. Next to it sit Actors for social networks, marketplaces, and search results, so Apify suits a team that collects many kinds of web data.

Prospect Locally is one finished product for one job. You type a niche and a place, and every matching Google Maps business comes back with an owner name, emails, labeled phone numbers, social profiles, and website data. You do not choose Actors, set inputs, or pick add-ons. You export the list as CSV or let an AI assistant run the search for you.

What you assemble yourself on Apify

The Google Maps Scraper returns the places that match your search, and the Actor's page lists add-ons that enrich the result: company contacts found on the business website, a leads enrichment with a person's name, work email, and job title, social media profile details, and reviews. Each add-on has its own price, so the final cost of a lead list depends on which add-ons you switch on and how many places you scrape.

Owner names need a closer look. The Actor's page says it reads owner and managing director names from legal notice pages on German, Austrian, and Swiss websites. For businesses elsewhere, you add the leads enrichment. Prospect Locally looks for an owner name on every business website it reads, in any country.

How the pricing differs

Apify bills by usage. The Google Maps Scraper starts at $1.50 per 1,000 scraped places, and the add-ons cost extra. The free plan includes $5 of usage each month and asks for no card. Paid plans start at $19 a month and add pay-as-you-go usage on top. Apify's pricing page also states that unused usage credits are not rolled over to the next billing cycle and expire at its end.

Prospect Locally sells one monthly credit allowance that covers the whole lead. Starter costs $39 a month with 10,000 credits, and Agency costs $97 a month with 50,000 credits. Yearly billing lowers both. You know the monthly bill before you search, which suits a team that prospects every week. A usage meter suits a team that scrapes in bursts, because a month without runs costs only the plan fee.

Where Apify is the better fit

• You need data from sources other than Google Maps. Apify's store covers social networks, shops, and search results, and Prospect Locally does not.
• You write code. You can combine Actors, schedule runs, and call them through the API, and the Apify MCP server lets an AI assistant run any of them.
• You want the cheapest raw place list. At $1.50 per 1,000 scraped places, a large pull of names and addresses with no add-ons costs little.

Where Prospect Locally is the better fit

• You want a list that is ready for outreach. Owner name, emails, phone numbers, and social profiles arrive in the same row, and you do not compare add-ons or stitch outputs together.
• You want phone numbers labeled as mobile, landline, or VoIP with the carrier. The Apify pages we read do not describe this, and Prospect Locally does it from public number-block data at no extra cost per lookup.
• You search a whole region. A campaign takes one niche and many locations, and the credits it did not use are refunded when it finishes.
• You work through an AI assistant and want a published skill file next to the MCP server, so the assistant knows how to run a prospecting search.

Where the two tools overlap

Both tools return Google Maps business data, business emails, social profile links, and exports you open in a spreadsheet. Both offer an API and an MCP server, both handle searches across many locations, and both let you try the product without entering a card.

What the table does not say

A cell that reads "Not listed" means the Apify pages we read do not state the feature. It does not mean the feature is missing. Because Apify is a platform, another Actor in its store may do what the Google Maps Scraper does not, such as labeling phone types.

Every cell links to the page it was read from, and the note under the table gives the day we checked. Prices and features change, so open the linked page before you decide.